Brand Identity System, Visual Identity System, Signage, Pictogram Design, Goods, Guideline
Everyday Unusual Space is LG U+’s flagship cultural venue on Gangnam-daero, designed to immerse visitors in a unique brand world and offer an escape from the everyday.
Brand Identity, Internal Branding, Goods, Guideline
Friends Academy is Kakao VX’s golf training center for beginners, where I contributed to developing and visualizing a distinctive brand identity after unifying its screen golf brand.
Brand Identity System, Visual Identity System, SNS Content Design, Guideline
Samsung Developers is Samsung’s official tech forum, where I developed a brand identity and graphic system based on its visual language.
Brand Identity, Visual Identity System, Guideline
Kyowon Wells grew into a total lifecare brand, where I helped develop a new brand identity and graphic motif for consistent use across products.
Brand Architecture, Brand Identity System, Visual Identity System, Goods, Guideline
Kyowon Group renewed “Red Pen” as an integrated brand for the edtech era, where I restructured the brand system and developed its renewed identity and visual system.
Naming&Story, Character Design, Goods, Emoticon Design, Style Guideline
KB Financial Group created a universal character to engage younger audiences, and I worked on its worldbuilding, personality, and design using friendly motifs.
Brand Identity System, Visual Identity System, Guideline
IRONIC ICONIC is an eyewear brand with a dual charm. I created its visual identity using a circle motif and expressed its duality through solid and line elements.