텐센트 뮤직 테크미 컨퍼런스
Brand Identity System, Visual Identity System, UX Design, Internal Branding, Goods, Guideline
TECH ME is a music technology forum by Tencent Music, where I created the brand identity and graphic system to boost engagement and showcase its technological value.

교원 Wells
Brand Identity, Visual Identity System, Guideline
Kyowon Wells grew into a total lifecare brand, where I helped develop a new brand identity and graphic motif for consistent use across products.

통합 빨간펜
Brand Architecture, Brand Identity System, Visual Identity System, Goods, Guideline
Kyowon Group renewed “Red Pen” as an integrated brand for the edtech era, where I restructured the brand system and developed its renewed identity and visual system.

LG U+ 일상비일상의틈
Brand Identity System, Visual Identity System, Signage, Pictogram Design, Goods, Guideline
Everyday Unusual Space is LG U+’s flagship cultural venue on Gangnam-daero, designed to immerse visitors in a unique brand world and offer an escape from the everyday.

카카오VX 골프 프렌즈 아카데미
Brand Identity, Internal Branding, Goods, Guideline
Friends Academy is Kakao VX’s golf training center for beginners, where I contributed to developing and visualizing a distinctive brand identity after unifying its screen golf brand.

MINIC
Strategy, Brand Identity, Promotion Design, Content Design, Package design
MINIC, combining “Minimal” and “Iconic,” is a men’s beauty brand aiming to be an iconic total grooming label. I developed its brand strategy, identity, and packaging.

폴콘 리버가든 팔당
Brand Identity, Illustration, Signage, Goods, Guideline
Vollkorn River Garden is Vollkorn’s premium bakery café, where I led the development and visualization of a distinct brand identity and spatial branding to differentiate it from the main brand.

QQMUSIC Flexible AppIcon
Brand Identity, Illustration, Graphic Design, Goods
I reinterpreted QQMUSIC’s symbol into various graphic styles to create customizable app icon skins, reflecting user preferences and music genres to enhance the brand experience.

삼성 디벨로퍼스 컨퍼런스 2018
Brand Identity System, Visual Identity System, SNS Content Design, Guideline
Samsung Developers is Samsung’s official tech forum, where I developed a brand identity and graphic system based on its visual language.

유유차적
Brand Identity Design, Graphic, Signage, Goods
UUChaJeok is a traditional tea café in a natural setting. I developed its brand identity and graphics, with a logo inspired by the Gaedari soban to reflect tradition and craftsmanship.

KB국민은행 캐릭터 스타프렌즈
Naming&Story, Character Design, Goods, Emoticon Design, Style Guideline
KB Financial Group created a universal character to engage younger audiences, and I worked on its worldbuilding, personality, and design using friendly motifs.

QQMUSIC IBS
Brand Identity Design, Graphic Design, Web Design, Goods, Guideline
IBS is Tencent Music’s AI service suggesting designs from a single image. I created its brand identity around the themes of expansion, extension, and infinity.

POPPY
Brand Identity Design, Visual Identity Design, Goods, Guideline
POPPY is a Hong Kong fashion lifestyle brand using NFTs as its main medium. I developed its brand identity and graphic motif.

IRONIC ICONIC
Brand Identity System, Visual Identity System, Guideline
IRONIC ICONIC is an eyewear brand with a dual charm. I created its visual identity using a circle motif and expressed its duality through solid and line elements.

QQMUSIC New M-PETS
Naming&Story, Character Design, Goods, Promotion Design, Style Guideline
I renewed QQMUSIC’s M-Pets character IP to enhance commercial appeal and expand content, leading the process from analysis to redesign and style guide creation.

텐센트 게임즈 SYN
Brand Identity System, Visual Identity System, Conference Design, Content Design, Goods, Guideline
SYN is a cyberpunk FPS game. In this conceptual project, I developed a brand identity and visual system using its character IP for use across various media.

QQMUSIC CITY OF SONG
Brand Identity Design, Graphic Design, UX Design, Web Design, Goods
The QQMusic City Photo Contest displays selected city moments on the player page, giving users a unique way to enjoy urban scenery with music.

HWASU
Brand Identity, Illustration, Graphic Design, Goods
Hwasu, meaning “flowering tree,” is a brand for which I developed an identity that reflects its role in accompanying the daily journey of growing plants.

QQMUSIC M MATCH
Brand Identity Design, Graphic Design, Guideline
M MATCH is an AI service that pairs the best media with chosen music, showing QQMusic’s value and building industry ties.

QMUSIC ideas
Illustration, Graphic Design, Goods, Outsourcing
QMUSIC ideas is QQMusic’s platform for design contests, featuring works by seven Korean illustrators on app skins.