Strategy, Brand Identity, Promotion Design, Content Design, Package design
MINIC, combining “Minimal” and “Iconic,” is a men’s beauty brand aiming to be an iconic total grooming label. I developed its brand strategy, identity, and packaging.
Brand Identity Design, Graphic, Signage, Goods
UUChaJeok is a traditional tea café in a natural setting. I developed its brand identity and graphics, with a logo inspired by the Gaedari soban to reflect tradition and craftsmanship.
Brand Identity Design, Visual Identity Design, Goods, Guideline
POPPY is a Hong Kong fashion lifestyle brand using NFTs as its main medium. I developed its brand identity and graphic motif.