Brand Identity System, Visual Identity System, UX Design, Internal Branding, Goods, Guideline
TECH ME is a music technology forum by Tencent Music, where I created the brand identity and graphic system to boost engagement and showcase its technological value.
Brand Identity, Illustration, Graphic Design, Goods
I reinterpreted QQMUSIC’s symbol into various graphic styles to create customizable app icon skins, reflecting user preferences and music genres to enhance the brand experience.
Brand Identity Design, Graphic Design, Web Design, Goods, Guideline
IBS is Tencent Music’s AI service suggesting designs from a single image. I created its brand identity around the themes of expansion, extension, and infinity.
Naming&Story, Character Design, Goods, Promotion Design, Style Guideline
I renewed QQMUSIC’s M-Pets character IP to enhance commercial appeal and expand content, leading the process from analysis to redesign and style guide creation.
Brand Identity Design, Graphic Design, UX Design, Web Design, Goods
The QQMusic City Photo Contest displays selected city moments on the player page, giving users a unique way to enjoy urban scenery with music.
Brand Identity Design, Graphic Design, Guideline
M MATCH is an AI service that pairs the best media with chosen music, showing QQMusic’s value and building industry ties.
Illustration, Graphic Design, Goods, Outsourcing
QMUSIC ideas is QQMusic’s platform for design contests, featuring works by seven Korean illustrators on app skins.